How you can create something that taste like a person… that’s kind of incredible, I think.” – Marina Abramovic
The Pastry Portrait™ is the most innovative endeavor of Kreëmart’s Raphaël Castoriano to give a form to the immaterial, a form that is physical yet ephemeral: the transformation of identity into a taste. Kreëmart works closely with Ladurée’s top pastry chefs and parfumeurs to develop the individual’s Taste, each of which is uniquely tailored to the subject’s identity; a portrait captured in the form of a pastry. The subject receives a number of macarons with the Taste for their own private use. The Pastry Portrait™ seeks to provoke the thought that identity can be translated into taste; it can be a means of knowing someone by consuming their taste, understanding the pastry as an extension of the individual. Private Pastry Portaits™ from Kreëmart and Ladurée can be commissioned.
For this unprecedented and unique undertaking, Ladurée and Castoriano worked closely with the artist to curate every aspect of the Taste and the pastry. This process begins with the Papillae Questionnaire, a series of questions developed by Castoriano; the answers given by the individual are used to determine the concepts that should be in turn translated to flavors. Abramovic’s responses provide insight to the way the artist thinks about herself, as well as her values, her cherished memories, even her relationship with sugar.
Castoriano chose Marina Abramovic as the first subject to introduce the concept of the Pastry Portrait™ Collection because of her affinity for the intangible and the immaterial. Working with top pastry and macaron maker Ladurée, the Pastry Portrait™ opens the possibility for Abramovic to enter into a new mode of representation, capturing her history and who she is from the perspective of taste. Her body is her medium, the physical tool of her work; working together, Ladurée and Castoriano have conceived a new way of understanding what it is to experience Marina Abramovic.
Ladurée is the world’s preeminent luxury baker and maker of sweets. Founded in 1862, it is known around the globe as the premier purveyor of macarons. Ladurée is a global brand with more than 85 shops in 27 countries on 5 continents. The story of the Ladurée macaron starts in the middle of the 20th century with Pierre Desfontaines, who first thought of taking two macaron shells and joining them with a delicious ganache filling. The recipe has not changed since. Ladurée is a veritable song to sweets and pastry innovation.