Raphael Castoriano is an artist, art advisor and founder & creative director of Kreëmart.
Very well known in art circles around the world, Castoriano has a long history of cultivating relationships with artists, gallerists, museums and collectors internationally. He has a keen ability to anticipate the trends of the art world, continuously producing groundbreaking works year after year. In 2009, Castoriano founded Kreëmart, a collaborative artistic entity that takes contemporary artists out of their typical creative process by introducing them to the medium of taste through pastry. With Kreëmart, Castoriano has collaborated with some of the most influential artists in the world- including Marina Abramovic, Maurizio Cattelan, Rirkrit Tiravanija, Vik Muniz, Kenny Scharf , Anselm Reyle, Leandro Erlich and Richard Tuttle, amongst many others both established and emerging.
Kreëmart seeks out cutting-edge pastry medium chefs and engineers best suited to execute our artistic vision. To this day, Kreëmart has collaborated with star of Netflix’s “Is it Cake” show, Dessiree Salaverria, Daniel Boloud, Guido Mogni, Domique Anselm, inventor of the Cronut, Pierre Herme, as well as the great minds behind Saint Ambroeous and Ladurée. Kreëmart’s work has been presented in the most prestigious museums and art fairs worldwide- Moma Museum (NYC) , Guggenheim Museum (NYC), Whitney Musuem (NYC), MOCA Museum (Los Angeles), Palais de Tokyo Musuem (Paris) , Garage Museum (Moscow) , Asia Society (Hong Kong) , Art Basel (Miami) , Art Basel (Switzerland) , Armory Fair (NYC) , Independent Art Fair (NYC), ART Rio (Rio de Janeiro), CCBB Museum (Brasilia) , Biennal SP (Sao Paulo), Venice Binnale (Venice), CIFO (Miami). Harrods (London), and Le Rosey Boarding School (Rolle, Switzerland)
In 2017 he created the Pastry Portrait™: Identity in the Form of Taste, which revolutionized the culinary industry. The Pastry Portrait™ uses the Papillae Questionnaire, an in depth interview and set of scientifically-backed questions, to translate the essence of its subject into a specific taste unique to them. After much experimenting and exploration, Castoriano decided to partner with luxury Pâtisserie and inventor of the macaron, Ladurée, to create the final form of The Pastry Portrait™. The first iteration was launched with famed artist, Marina Abramovic, in October 2017. The Pastry Portrait™ of Marina Abramovic was presented at Harrods London/Laduree and Laduree/Rivoli, FIAC/Paris.
Following the success of the Marina Abramovic Pastry Portrait™, the Edmond and Lily Safra Brain Institute at the Hebrew University commissioned Castoriano to create a Pastry Portrait™ for their 100th Anniversary Celebration. Castoriano collaborated with Neuroscientist Prof Idan Segev to create The Pastry Portrait™ of Tony Oursler. The final project, “Mind Blow,” consisted of a video performance followed by a tasting of Oursler’s Pastry Portrait.
Castoriano’s Kreëmart Projects have been sponsored by:
Tate Modern, Sant Ambreous, Christies, W Magazine, Dasha Zukova Abramovich, GQ Magazine,Givenchy, LVMH, Fekkai, Renault Nissan, Ritz Carlton, W Hotels, Audi, Art Basel, UBS Bank, Toilet Paper,Swiss Institute NYC, Whitney Museum, Mueum of Modern art, Moca Museum los Angeles, Barneys NYC, Asia Society, Absolute Vodka, Heberew University, Ivory Press – Madrid, Ladurée, Pompeii Archeological Park
Raphaël and Marina Ambramovic
Raphaël and Takashi Murakami
Raphaël and Angela Missoni
Raphael and Ai Wei Wei