The Pastry Portrait™ is the most innovative endeavor of Kreëmart’s Raphaël Castoriano to give a form to the immaterial, a form that is physical yet ephemeral: the transformation of identity into a taste. Kreëmart® works closely with Ladurée’s top pastry chefs and parfumeurs to develop the individual’s Taste, each of which is uniquely tailored to the subject’s identity; a portrait captured in the form of a pastry. The subject receives a number of macarons with the Taste for their own private use. The Pastry Portrait™ seeks to provoke the thought that identity can be translated into taste; it can be a means of knowing someone by consuming their taste, understanding the pastry as an extension of the individual. Private Pastry Portaits™ from Kreëmart® and Ladurée can be commissioned.
Ladurée is the world’s preeminent luxury baker and maker of sweets. Founded in 1862, it is known around the globe as the premier purveyor of macarons. Ladurée is a global brand with more than 85 shops in 27 countries on 5 continents. The story of the Ladurée macaron starts in the middle of the 20th century with Pierre Desfontaines, who first thought of taking two macaron shells and joining them with a delicious ganache filling. The recipe has not changed since. Ladurée is a veritable song to sweets and pastry innovation.
If you’d like to inquire about getting your own Pastry Portrait™, please email us at info@kreemart.com